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Microsoft Dynamics 365

Marketing

" Personalize customer experiences with Microsoft Dynamics Marketing "

Build more rewarding business relationships when you create seamless customer experiences that increase lead generation, strengthen your marketing capabilities, and expand your sales opportunities with Dynamics 365 Marketing.

Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to increase lead generation and productively nurture leads. Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards, plus gain a 360-degree view of customers through integration with Dynamics 365 Customer Insights.

Personalize and extend the capabilities of Marketing by easily connecting it with the apps and services you already use. Built-in privacy features help you comply with GDPR and accessibility guidelines.

Explore Dynamics 365 Marketing Capabilities

  • Orchestrate customer journeys based on prospect buying behavior and preferences to engage with the right message at the right time in the right channel.

  • Deliver messages triggered by transactions such as purchases, returns, and payments. Send personalized, contextual emails to the same contact as the journey evolves.

  • Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.

  • Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.

  • Target the right audience and focus on the highest-priority leads by leveraging data from Dynamics 365 Customer Insights. Set up multiple lead-scoring models to enrich customer engagements.

  • Adapt marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.

  • Enhance marketing campaigns and inform target segments with customer journey and segment APIs that can be used to integrate directly with Dynamics 365 Marketing and external systems.

  • Create a single view of prospects and unify data across contacts, leads, and customers with Dynamics 365 Sales. Identify, target, and close top accounts with personalized, account-based content and nurture activities.